I have been a theatrical producer for coming up to a decade and during this time, I’ve worked across every kind of production in almost every role imaginable; but it’s in Producing & Programming where I’ve set my heart.
While at RED Entertainment, I placed our catalogue of dozens of shows in over 400 of our regular venue partners. While at RED, I found over 1000 dates for different shows, including musicals and week-long plays, and reduced average routing mileage by 1000 miles for our regular 40-date tours.
Since going freelance I have worked for a wide range of clients in the commercial and subsidised sectors; across comedy and theatre, large scale and small. With me you get a bespoke, boutique service that you won’t find in one of the larger, impersonal theatre programming companies.
I negotiate deals and have a great understanding of the dynamics of theatre negotiations, tour finances, effective publicity design for regional audiences and settlement processing. I insist on following Equity guidelines on tours, including maximum driving distance between shows. I have highly specialised knowledge about the industry and in going freelance my goal was to help people for whom these kind of business practices is a barrier to them bringing their work in front of audiences
Basically, all the boring stuff that distracts creative people from the actual show they’re putting on!
I’m also a producer in my own right, most recently producing the 5 star musical transfer THRILL ME: THE LEOPOLD AND LOEB STORY at Jermyn Street Theatre, where it was nominated for 6 Off West End Awards in addition to the 2 it previously won in 2020 when on at the Hope Theatre. I’m taking out some touring commercial projects next year with my company 9 Years Ahead Productions – watch this space…
Please do reach out to me – my inbox is always open. 🙂